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Dyfarnu Contract

Digital Marketing

  • Cyhoeddwyd gyntaf: 14 Rhagfyr 2023
  • Wedi'i addasu ddiwethaf: 14 Rhagfyr 2023

Nid yw'r prynwr yn defnyddio'r wefan hon i weinyddu'r hysbysiad.

I gofnodi eich diddordeb neu gael gwybodaeth neu ddogfennau ychwanegol, darllenwch y cyfarwyddiadau yn Nhestun Llawn yr Hysbysiad. (NODER: Nid oes angen ymateb i Hysbysiadau Dyfarnu Contractau a Hysbysiadau Gwybodaeth Ymlaen Llaw fel arfer)

Cynnwys

Crynodeb

OCID:
ocds-h6vhtk-03fcd7
Cyhoeddwyd gan:
South West Yorkshire Partnership NHS Foundation Trust
ID Awudurdod:
AA30361
Dyddiad cyhoeddi:
14 Rhagfyr 2023
Dyddiad Cau:
-
Math o hysbysiad:
Dyfarnu Contract
Mae ganddo ddogfennau:
Nac Ydi
Wedi SPD:
Nac Ydi
Mae ganddo gynllun lleihau carbon:
AMH

Crynodeb

Yorkshire Smokefree are seeking a provider to develop and manage digital marketing and social media content. This will include:• Increase client signups across all Yorkshire Smokefree services, ensuring value for money for each sign up per service • Create multiple campaign strategies to encourage clients across priority groups to self-refer into the service. • Comprehensive engaging digital strategies which are specifically designed to reach clients with all demographic areas that Yorkshire Smokefree cover• Providing long term planning documentation for future campaigns and engagement strategies. • Increase engagement levels across all social media platforms capturing all walks of the community with the aim for every post to lead towards conversion.• To create and develop in real time web pages linked to the Yorkshire Smokefree web site platform for each locality including but not restricted to Information bulletins, Clinic’s, Success Stories, Special features• Provide social media management expertise to further develop brand awareness and client relationships across different platforms • Expert knowledge of latest developments and innovations in the digital marking sector• Create and post daily content across varied social media platforms including dedicated resource for timely responses 7 days per week. • Promote Yorkshire Smokefree using both paid advertising and non-paid advertising methods to enhance brand awareness and contribute to increasing service user engagement levels. • To provide monthly activity reports which should include; engagement levels, paid/non-paid advertising reports, success and improvement measures and future planning broken down in sub categories to be agreed with Yorkshire Smokefree.

Testun llawn y rhybydd

Hysbysiad dyfarnu contract

Canlyniadau'r weithdrefn gaffael

Adran I: Endid contractio

I.1) Enw a chyfeiriad

South West Yorkshire Partnership NHS Foundation Trust

Fieldhead, Ouchthorpe Lane

Wakefield

WF1 3SP

UK

E-bost: james.vickers@swyt.nhs.uk

NUTS: UKE

Cyfeiriad(au) rhyngrwyd

Prif gyfeiriad: https://www.southwestyorkshire.nhs.uk/

I.4) Y math o awdurdod contractio

Corff a lywodraethir gan gyfraith gyhoeddus

I.5) Prif weithgaredd

Iechyd

Adran II: Gwrthrych

II.1) Cwmpas y caffaeliad

II.1.1) Teitl

Digital Marketing

Cyfeirnod: T2660

II.1.2) Prif god CPV

79342000

 

II.1.3) Y math o gontract

Gwasanaethau

II.1.4) Disgrifiad byr

Yorkshire Smokefree are seeking a provider to develop and manage digital marketing and social media content. This will include:• Increase client signups across all Yorkshire Smokefree services, ensuring value for money for each sign up per service • Create multiple campaign strategies to encourage clients across priority groups to self-refer into the service. • Comprehensive engaging digital strategies which are specifically designed to reach clients with all demographic areas that Yorkshire Smokefree cover• Providing long term planning documentation for future campaigns and engagement strategies. • Increase engagement levels across all social media platforms capturing all walks of the community with the aim for every post to lead towards conversion.• To create and develop in real time web pages linked to the Yorkshire Smokefree web site platform for each locality including but not restricted to Information bulletins, Clinic’s, Success Stories, Special features• Provide

II.1.6) Gwybodaeth am lotiau

Mae’r contract hwn wedi’i rannu’n lotiau: Na

II.1.7) Cyfanswm gwerth y caffaeliad

Gwerth heb gynnwys TAW: 90 000.00 GBP

II.2) Disgrifiad

II.2.2) Cod(au) CPV ychwanegol

79342000

II.2.3) Man cyflawni

Cod NUTS:

UKE


Prif safle neu fan cyflawni:

II.2.4) Disgrifiad o’r caffaeliad

Yorkshire Smokefree are seeking a provider to develop and manage digital marketing and social media content. This will include:• Increase client signups across all Yorkshire Smokefree services, ensuring value for money for each sign up per service • Create multiple campaign strategies to encourage clients across priority groups to self-refer into the service. • Comprehensive engaging digital strategies which are specifically designed to reach clients with all demographic areas that Yorkshire Smokefree cover• Providing long term planning documentation for future campaigns and engagement strategies. • Increase engagement levels across all social media platforms capturing all walks of the community with the aim for every post to lead towards conversion.• To create and develop in real time web pages linked to the Yorkshire Smokefree web site platform for each locality including but not restricted to Information bulletins, Clinic’s, Success Stories, Special features• Provide social media management expertise to further develop brand awareness and client relationships across different platforms • Expert knowledge of latest developments and innovations in the digital marking sector• Create and post daily content across varied social media platforms including dedicated resource for timely responses 7 days per week. • Promote Yorkshire Smokefree using both paid advertising and non-paid advertising methods to enhance brand awareness and contribute to increasing service user engagement levels. • To provide monthly activity reports which should include; engagement levels, paid/non-paid advertising reports, success and improvement measures and future planning broken down in sub categories to be agreed with Yorkshire Smokefree.

II.2.5) Meini prawf dyfarnu

Price

II.2.11) Gwybodaeth am opsiynau

Opsiynau: Na

II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd

Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd: Na

II.2.14) Gwybodaeth ychwanegol

Section IV: Gweithdrefn

IV.1) Disgrifiad

IV.1.1) Y math o weithdrefn

Gweithdrefn agored

IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)

The procurement is covered by the Government Procurement Agreement: Ydy

IV.2) Gwybodaeth weinyddol

IV.2.1) Cyhoeddiad blaenorol mewn perthynas â’r weithdrefn hon

Rhif yr hysbysiad yn OJ S:

2023/S 000-027266

Section V: Dyfarnu contract

Rhif Contract: T2660

Teitl: Provision of Digital Marketing for Yorkshire Smokefree

Dyfernir contract/lot: Ydy

V.2 Dyfarnu contract

V.2.1) Y dyddiad y daeth y contract i ben

13/12/2023

V.2.2) Gwybodaeth am dendrau

Nifer y tendrau a ddaeth i law: 15

Nifer y tendrau a ddaeth i law gan BBaChau: 10

Nifer y tendrau a dderbyniwyd gan dendrwyr o Aelod-wladwriaethau yr UE: 0

Nifer y tendrau a dderbyniwyd gan dendrwyr o Aelod-wladwriaethau nad ydynt yn aelodau o'r UE: 0

Nifer y tendrau a ddaeth i law drwy ddulliau electronig: 15

Dyfarnwyd y contract i gr?p o weithredwyr economaidd: Na

V.2.3) Enw a chyfeiriad y contractwr

Chapter 3 Digital Ltd.

Sheffield

UK

NUTS: UKE32

BBaCh yw’r contractwr: Ydy

V.2.4) Gwybodaeth am werth y contract/lot (heb gynnwys VAT)

Amcangyfrif cychwynnol o gyfanswm gwerth y contract/lot: 90 000.00 GBP

Cynnig isaf: 87 000.00 GBP / Y cynnig uchaf: 193 050.00 GBP

V.2.5) Gwybodaeth am is-gontractio

Section VI: Gwybodaeth ategol

VI.4) Gweithdrefnau adolygu

VI.4.1) Corff adolygu

South West Yorkshire Partnership NHS Foundation Trust

Fieldhead, Ouchthorpe Lane

Wakefield

WF1 3SP

UK

VI.4.3) Gweithdrefn adolygu

Gwybodaeth fanwl gywir am y terfyn(au) amser ar gyfer gweithdrefnau adolygu:

VI.5) Dyddiad anfon yr hysbysiad hwn

13/12/2023

Codio

Categorïau nwyddau

ID Teitl Prif gategori
79342000 Gwasanaethau marchnata Gwasanaethau hysbysebu a marchnata

Lleoliadau Dosbarthu

ID Disgrifiad
100 DU - I gyd

Cyfyngiadau Rhanbarthol ar y Rhybuddion

Mae’r prynwr wedi cyfyngu’r rhybuddion ar gyfer yr hysbysiad hwn i gyflenwyr yn y rhanbarthau canlynol.

ID Disgrifiad
Nid oes cyfyngiadau ar y rhybuddion ar gyfer yr hysbysiad hwn.

Ynglŷn â'r prynwr

Prif gyswllt:
james.vickers@swyt.nhs.uk
Cyswllt gweinyddol:
N/a
Cyswllt technegol:
N/a
Cyswllt arall:
N/a

Gwybodaeth bellach

Dyddiad Manylion
Nid oes unrhyw wybodaeth bellach wedi'i lanlwytho.

0800 222 9004

Mae'r llinellau ar agor rhwng 8:30am a 5pm o ddydd Llun i ddydd Gwener.

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