Hysbysiad dyfarnu contract
Canlyniadau'r weithdrefn gaffael
Adran I:
Endid
contractio
I.1) Enw a chyfeiriad
English Heritage
The Engine House, Firefly Avenue
Swindon
SN2 2EH
UK
Person cyswllt: Jessie Askey
E-bost: Jessie.Askey@english-heritage.org.uk
NUTS: UKK14
Cyfeiriad(au) rhyngrwyd
Prif gyfeiriad: https://in-tendhost.co.uk/english-heritage/aspx/Home
I.4) Y math o awdurdod contractio
Corff a lywodraethir gan gyfraith gyhoeddus
I.5) Prif weithgaredd
Hamdden, diwylliant a chrefydd
Adran II: Gwrthrych
II.1) Cwmpas y caffaeliad
II.1.1) Teitl
Media Buying and Channel Strategy Planning Service 2024 - 2027
Cyfeirnod: P/REF EH 00001945
II.1.2) Prif god CPV
79341000
II.1.3) Y math o gontract
Gwasanaethau
II.1.4) Disgrifiad byr
English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;The appointed agency will need to provide the following services:1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.2. Optimisation, Evaluation and reporting 3. Account management
II.1.6) Gwybodaeth am lotiau
Mae’r contract hwn wedi’i rannu’n lotiau:
Na
II.1.7) Cyfanswm gwerth y caffaeliad
Gwerth heb gynnwys TAW: 13 125 000.00 GBP
II.2) Disgrifiad
II.2.2) Cod(au) CPV ychwanegol
79341000
II.2.3) Man cyflawni
Cod NUTS:
UKG
UKH
UKF
UKJ
UKC
UKK
UKD
Prif safle neu fan cyflawni:
On behalf of English Heritage at local, regional and national level.
II.2.4) Disgrifiad o’r caffaeliad
English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;The appointed agency will need to provide the following services:1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.2. Optimisation, Evaluation and reporting 3. Account management
II.2.5) Meini prawf dyfarnu
Maes prawf ansawdd: Quality
/ Pwysoliad: 65
Price
/ Pwysoliad:
35
II.2.11) Gwybodaeth am opsiynau
Opsiynau:
Na
II.2.13) Gwybodaeth am Gronfeydd yr Undeb Ewropeaidd
Mae'r broses gaffael yn gysylltiedig â phrosiect a/neu raglen a ariennir gan gronfeydd yr Undeb Ewropeaidd:
Na
II.2.14) Gwybodaeth ychwanegol
Section IV: Gweithdrefn
IV.1) Disgrifiad
IV.1.1) Y math o weithdrefn
Gweithdrefn gyfyngedig
IV.1.8) Gwybodaeth am Gytundeb Caffael y Llywodraeth (GPA)
The procurement is covered by the Government Procurement Agreement:
Na
IV.2) Gwybodaeth weinyddol
IV.2.1) Cyhoeddiad blaenorol mewn perthynas â’r weithdrefn hon
Rhif yr hysbysiad yn OJ S:
2023/S 000-009642
Section V: Dyfarnu contract
Rhif y Lot: N/A
Rhif Contract: PREFEH00001945
Teitl: Media Buying and Channel Planning Strategy Service
Dyfernir contract/lot:
Ydy
V.2 Dyfarnu contract
V.2.1) Y dyddiad y daeth y contract i ben
01/12/2023
V.2.2) Gwybodaeth am dendrau
Nifer y tendrau a ddaeth i law: 4
Nifer y tendrau a ddaeth i law gan BBaChau: 0
Nifer y tendrau a dderbyniwyd gan dendrwyr o Aelod-wladwriaethau yr UE: 0
Nifer y tendrau a dderbyniwyd gan dendrwyr o Aelod-wladwriaethau nad ydynt yn aelodau o'r UE: 4
Nifer y tendrau a ddaeth i law drwy ddulliau electronig: 4
Dyfarnwyd y contract i gr?p o weithredwyr economaidd:
Na
V.2.3) Enw a chyfeiriad y contractwr
McCann Erickson Central Ltd (UM Birmingham)
Birmingham
B90 4WE
UK
NUTS: UKG
BBaCh yw’r contractwr:
Na
V.2.4) Gwybodaeth am werth y contract/lot (heb gynnwys VAT)
Amcangyfrif cychwynnol o gyfanswm gwerth y contract/lot: 13 125 000.00 GBP
Cyfanswm gwerth y contract/lot: 13 000 000.00 GBP
V.2.5) Gwybodaeth am is-gontractio
Section VI: Gwybodaeth ategol
VI.3) Gwybodaeth ychwanegol
Please note the awarded value includes value of media spend - in addition to service provision - across the maximum contract duration for this agreement.
VI.4) Gweithdrefnau adolygu
VI.4.1) Corff adolygu
English Heritage
Swindon
UK
VI.4.3) Gweithdrefn adolygu
Gwybodaeth fanwl gywir am y terfyn(au) amser ar gyfer gweithdrefnau adolygu:
VI.5) Dyddiad anfon yr hysbysiad hwn
01/12/2023