Disgrifiad o'r contract
#CaruCymruCaruBlas #LoveWalesLoveTaste is a cross-industry, collaborative Food & Drink Wales Consumer campaign with the aim to promote and raise awareness of Welsh food and drink. The Welsh Heroes extension of the #CaruCymruCaruBlas campaign involves Hero brands across categories. This campaign will produce 10 individual adverts that will meet the marketing objectives of each brand, while also linking to the overall campaign message.
Objectives:
- Producing 10 individual adverts for a consortium of non-competing Welsh brands all with the same campaign feel but meeting each brand’s individual targets and audiences.
- Raising overall consumer awareness for Welsh food and drink brands in Wales and GB through digital and TV advertising using the produced video content.
Advert content:
Individual storyboards will need to be developed for each of the Brands and the adverts will vary depending on each brand’s aims and target audiences, with further information being provided upon award of the contract. While each advert will be individual, all should have a similar tone and aesthetic feel - each advert will feel upbeat and energetic as well as being authentic and unique to each brand’s characteristics. There will be an overarching campaign line to link all the individual adverts.
Deliverables:
- 10 individual adverts, 30 seconds long
- A minimum of 4 of these adverts will need to have Clearcast approval which you would be expected to manage
- Welsh language versions of some of these adverts will be needed for advertising in Wales
- Full usage rights of video footage for each brand for future use
- Different formats and edits for adverts for use across social media platforms
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